Privacy Policy

The Strategic Financial Alliance, Inc. (“SFA”) Website Privacy Policy

Protecting Your Privacy

At SFA, we respect your right to privacy and are committed to protecting it. We are dedicated to keeping any confidential, personal information you provide to us secure and confidential. Below is a summary of how we use and how we protect your information both online and in general. You should be aware that linked sites (either to or from this website) may contain privacy or confidentiality provisions that differ from the provisions provided herein. Your use of linked sites is governed by the privacy policies and terms and conditions of those sites.

Privacy Online

Our website, www.thesfa.net, is a convenient way for current and potential clients and financial advisors to find out more about SFA’s products and services. When you visit our site we will not try to gather any personal identifiable information from you without your knowledge. The following summarizes the extent to which we gather and use information obtained through our website:

Cookies – Cookies are elements of data that a website can send to your browser when you link to that website. Like most commercial website owners, we may use cookies on the public portion of our website to identify you as a user of the SFA site and thus provide you information specific to this website. These cookies do not gather or store personally identifiable information about you. On the password-protected Financial Advisors’ portion of the website, we may use cookies to identify individual users and provide user-specific information to our Financial Advisors. Our collection and use of this limited information will strictly adhere to the terms of our Privacy Policy at all times.

Statistical Domain and Access Data – Please note that when you visit our website, no personally identifiable information about you, such as your email address, will be automatically collected by us. Unless you choose otherwise, the only information we may collect from your visits is some information regarding the domain from which you are connecting to our website (e.g., msn.com if you are connecting from Microsoft Network) and the pages you view while on our site. This information is collected solely for statistical purposes and is not used to identify individuals.

Email – In some cases, you may actually choose to provide us with your email address or other personal information such as your address or phone number. For example, if you send us an email for any reason, you are by default providing us with an email address.

Email addresses or other information you voluntarily provide while visiting our website are used solely for the purpose of responding to your questions and concerns, and will only be shared with others in accordance with applicable laws and regulations, which in some instances may require sharing such correspondence with our compliance department or with state and/or federal regulators.

Protecting Our Children

We do not knowingly solicit data from children, and we do not knowingly market to children. We recognize that protecting children’s identities and privacy online is important and that the responsibility to do so rests with both the online industry and with parents.

 

Protecting Customer Information in General

As a provider of products and services that involve compiling personal and sometimes sensitive information, protecting the confidentiality of that information has been, and will continue to be, a top priority for SFA. To learn more about the measures that we take to safeguard information that you might share with us, and the situations in which we might share information with select business partners, please read the SFA Privacy Policy.

If you have any questions regarding these policies, please contact us at 678.954.4000, or by email to Compliance@thesfa.net.